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中国旅游目的地管理组织体系研究
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内容简介
书名：中国旅游目的地管理组织体系研究
作者：田翛然著
ISBN：978-7-115-55360-7
出版社：人民邮电出版社
出版日期：2020.12
This research investigates Destination Management Organizations (DMOs) in China, and looks at their functions and their adoption of Performance Measurement Systems (PMSs). A two-stage questionnaire survey has adopted to achieve the predetermined aims of the research. 93 DMOs took part in the first stage survey and 34 DMOs were involved in the second stage survey. A refined PMS model that could be adopted by Chinese DMOs in the future was developed at the end. The refined model aimed to measure the performance of stakeholders、employees and customers by assessing the outcomes of the aspects of “management” and “marketing” for Chinese DMOs. The refined PMS model was developed and based on the top-down operation system that currently existed in China and was supposed to pursue every major aspect of the system for each stakeholder in the DMOs.
作者：田翛然著
ISBN：978-7-115-55360-7
出版社：人民邮电出版社
出版日期：2020.12
This research investigates Destination Management Organizations (DMOs) in China, and looks at their functions and their adoption of Performance Measurement Systems (PMSs). A two-stage questionnaire survey has adopted to achieve the predetermined aims of the research. 93 DMOs took part in the first stage survey and 34 DMOs were involved in the second stage survey. A refined PMS model that could be adopted by Chinese DMOs in the future was developed at the end. The refined model aimed to measure the performance of stakeholders、employees and customers by assessing the outcomes of the aspects of “management” and “marketing” for Chinese DMOs. The refined PMS model was developed and based on the top-down operation system that currently existed in China and was supposed to pursue every major aspect of the system for each stakeholder in the DMOs.
上一本：
基础会计学（微课版）